Behavioral finance

Mental health is a key factor in financial health. The money beliefs that you internalized during your formative years, known as personal money scripts, can shape your financial decisions throughout your life. Awareness of these money scripts and their... Continue Reading

Banking systems and FDIC insurance have captured public interest in the wake of the Silicon Valley Bank (SVB) failure. How much do you know about the fractional reserve banking system? In a fractional reserve banking is a system, banks... Continue Reading

Have you ever been on a boat in rough waters? Or on a super fast-spinning ride? How about the back seat of a car on a mountain road. These are some of the times when you might feel motion... Continue Reading

Have you ever heard of set point theory? At it relates to health, set point theory essentially states that your body has a normal set range for weight. Ever go on a cycle of diet and exercise, lose weight,... Continue Reading

These are the words that keeps crossing my mind. "Will this market ever normalize?" We are now a good 11 months into this market downtrend. Actually, if we're being picky, the tech market peaked in February 2021 and has... Continue Reading

One of the most common questions advisors ask prospective clients is: "what are your financial goals?" Financial services firms market a goal-centric approach to the general public. With this question, advisors are communicating that you need to have specific... Continue Reading

Having a sound financial plan is a lot like setting out on an adventure with a reliable map to follow. My wife and I love being outdoors and are avid hikers. We enjoy exploring our home state of Arizona... Continue Reading

2022 has been a volatile year for stocks, bonds, and cash. It's unusual from a historic perspective to see all three deeply in negative territory at the same time. Yet, here we are adjusting to downside market volatility across... Continue Reading