Sedona Arizona

Does Investing in Real Estate Make Sense?

Investing in real estate can be a powerful way to diversify your financial assets and generate additional income. However, it’s not a one-size-fits-all solution. Understanding when it makes sense to invest in real estate and exploring the pros and cons of different rental strategies—long-term versus short-term—can help you make informed decisions.

When It Makes Sense to Invest in Real Estate

Before diving into real estate, it’s crucial to have a solid financial foundation. Real estate investments can require significant upfront capital and ongoing expenses. Ensure you have enough savings, a good credit score, and minimal high-interest debt.

Real estate typically appreciates over time, making it best suited for investors who can hold properties for several years. This allows you to benefit from both property appreciation and rental income. Real estate can also act as a tangible asset that spreads risk across different types of investments, enhancing your overall portfolio resilience.

Rental properties can provide a steady stream of income, enhancing overall financial stability. This passive income can be particularly attractive in retirement or as a supplement to your primary income. Using mortgages and leveraging can maximize your investment potential, although it also introduces risk. What’s more, there are various tax benefits available, including deductions for mortgage interest, property taxes, and depreciation.

When Real Estate Might Not Be the Best Option

Real estate is not as easily liquidated as stocks or bonds. If you might need quick access to your capital, real estate may not be the best choice. The significant upfront costs (down payment, closing costs) and ongoing expenses (maintenance, property management) can strain your finances. Older homes may be bought at a lower price but can also require higher remodeling costs. Make sure you can afford these costs without financial stress.

Real estate markets can be volatile and subject to economic downturns. Periods of vacancy or problematic tenants can add to the risk. Managing rental properties can be time-consuming and stressful, especially if you’re dealing with tenants. If you’re not interested in property management or don’t have the time, this might not be the right investment for you.

Owning multiple properties in the same area can concentrate your risk. Diversification within real estate (e.g., different locations, property types) is crucial but can be challenging to achieve. Real estate requires knowledge of the market, property management, and legal considerations. If you’re not willing to educate yourself or seek professional advice, this might not be the best investment route.

Comparing Long-Term Rentals vs. Short-Term Rentals

Long-Term Rentals


  1. Stable Income: Consistent monthly rental income provides predictable cash flow.
  2. Lower Turnover Rates: Tenants typically sign leases for a year or more, reducing the frequency of finding new tenants.
  3. Less Management Required: Fewer tenant changes mean less time and effort spent on managing the property.
  4. Predictable Expenses: Easier to budget for maintenance and repair costs over time.
  5. Legal Protections: Long-term rental agreements often come with comprehensive landlord-tenant laws, offering clear legal recourse in case of disputes.


  1. Lower Income Potential: Monthly rents are generally lower compared to short-term rates.
  2. Risk of Problematic Tenants: Difficult to remove tenants once they are in, especially if they breach lease terms.
  3. Limited Flexibility: Committing to long-term leases restricts your ability to use the property for personal needs or to sell it quickly.
  4. Regulatory Challenges: Compliance with local landlord-tenant laws and regulations can be complex.

Short-Term Rentals


  1. Higher Income Potential: Ability to charge higher nightly or weekly rates, with significant income potential during peak seasons.
  2. Flexibility: Use the property for personal vacations or adjust rental periods as needed.
  3. Frequent Tenant Screening: More opportunities to screen tenants and address issues quickly.
  4. Tax Deductions: Potential for additional tax deductions related to frequent cleaning, maintenance, and property improvements.


  1. Higher Management Effort: Frequent turnover requires constant marketing, booking management, and guest communication.
  2. Seasonal and Market Fluctuations: Income can be highly variable depending on the season and local events.
  3. Wear and Tear: Higher frequency of guests can lead to increased wear and tear on the property.
  4. Insurance and Liability: Higher insurance costs due to increased risk of damage and liability from short-term guests.
  5. Regulatory Challenges: Certain municipalities and communities are becoming anti-short-term rentals due to concerns about noise, traffic, and housing availability, leading to stricter regulations.

How to Calculate Profit From a Rental Property

Formula for Calculating ROI on a Real Estate Investment

The Return on Investment (ROI) for a real estate investment can be calculated using the following formula:

ROI=(Net Profit ÷ Total Investment Cost) × 100

Here’s a step-by-step breakdown:

  1. Calculate the Net Profit: Net Profit = Total Income from Property − Total Expenses
    • Total Income from Property: This includes all rental income and any other income generated from the property (e.g., parking fees, laundry income).
    • Total Expenses: This includes all costs associated with the property, such as mortgage payments, property taxes, insurance, maintenance, property management fees, utilities, and any other relevant expenses.
  2. Determine the Total Investment Cost: Total Investment Cost = Purchase Price of Property + Any Additional Costs
  3. Purchase Price of Property: The amount paid to acquire the property.
    • Any Additional Costs: These can include closing costs, renovation and repair costs, and any other initial expenses incurred to make the property rentable.
  4. Plug the values into the ROI formula: ROI = (Net Profit ÷ Total Investment Cost) × 100

Example Calculation

Let’s assume the following:

  • Total Income from Property (Annual): $24,000
  • Total Expenses (Annual): $12,000
  • Purchase Price of Property: $200,000
  • Additional Costs: $10,000

Step 1: Net Profit = $24,000 − $12,000 = $12,000

Step 2: Total Investment Cost = $200,000 + $10,000 = $210,000

Step 3: ROI = ($12,000 ÷ $210,000) × 100 ≈ 5.71%

Determining the Cap Rate

The capitalization rate, or cap rate, is a key metric used to evaluate the potential return on a rental property investment. To determine the cap rate, divide the property’s net operating income (NOI) by its current market value or purchase price.

The formula is: Cap Rate = (Net Operating Income ÷ Property Value) x 100.

Calculating profit from a rental property involves several key steps. Start by determining the total rental income, which is the sum of all rent payments received over a period, typically a year. Next, subtract all operating expenses from this income, including property management fees, maintenance and repairs, property taxes, insurance, and any utilities paid by the landlord. Additionally, account for mortgage interest and potential vacancy periods. The remaining amount is your net operating income (NOI).

Your cap rate provides a standardized way to compare different properties, making it easier to assess which investments offer the best returns. A higher cap rate indicates a potentially higher return on investment, while a lower cap rate suggests a more stable, lower-risk investment.


Investing in real estate can be a rewarding strategy to diversify your financial assets and generate additional income. Understanding the differences between long-term and short-term rental strategies can help you choose the best approach for your needs.

Have questions about real estate investing or getting a better view of the strength of your financial foundation? We can help! Learn more about our uncommon wealth management approach here.

Author: Dale Shafer II, CFP®, APMA®, CDFA®

The National Association of Personal Financial Advisors
The Society of Advice

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